Posted by: laughs4dads | September 17, 2010

Trending Younger

Not that I try to keep up on fashion trends for 10-year-old girls, but it’s hard to ignore the sight of all these pre-teens prancing around the mall wearing Skechers Twinkle Toes sneakers, and looking like an animated demonstration for athlete’s foot medication.

Twinkle Toes have little lights on the toes that blink with each step the girl takes. They represent a huge evolution in footwear from when my daughter, Casey, was 10 years old and had sneakers where the heels lit up with every step.

Remember when pre-teens were called “adolescents?” Well, Casey’s generation was one of the first when they were called “consumers.”

Yes, marketers discovered this huge, heretofore untapped target that seemed to have large sums of disposable…um, let’s see, “income” isn’t the right word…how about “parental cash.”

Entire stores sprouted up in America’s malls to sell the latest styles and accessories to girls who would need a ladder just to get onto a fashion show runway. And that’s in addition to stores like Abercrombie & Fitch that were targeted at older kids, which, of course, made the younger ones want to get their clothes there, so that they all looked like Jodie Foster in Taxi Driver.

Casey, to her credit, decided early on that she was going to be a non-conforming arty type (with the exception of the aforementioned light-up footwear), and looked upon the 10-year-old fashionistas with the kind of disdain that says “Aren’t you silly and wasteful, spending all that money on the latest trends, following the herd, and wearing outfits that I couldn’t quite pull off.” She did, however, like shopping at Claire’s, an accessory store for young girls, although she claims now that she “shopped there ironically.”

To this day, Casey, who’s now 24, marches to her own drummer when it comes to fashion. Judging from the fact that she tends to wear pajamas outside the house, I’d say her drummer has very little sense of rhythm.

This is unlike 14-year-old Tevi Gevinsen, who has become the toast of Fashion Week here in New York. No, she’s not a model. She’s the creator of “Style Rookie,” a fashion blog for girls her age. Tevi, who seems to have different colored hair every time she is photographed, has thousands of readers, and, in a testament to how important this demographic is, she has been the guest of top designers during the week’s festivities. She seems to have set herself up for a future in the fashion press, which means that people will soon be carrying her downstairs, as Vogue editor Anna Wintour was recently, at least according to Tim Gunn.

And let me just say in closing, that the ONLY reason I know about that is that Tim Gunn was recently on The Daily Show. Really.

P.S. You’ll be happy to know that Skechers now makes Twinkle Toes for women, which should make it much easier to find prostitutes on dark street corners. Just make sure they haven’t been shopping at Abercrombie, if you know what I mean.



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